WhatsApp journeys

Nurture in the app they already use.

Template library, journey automation and delivery performance for Fibe's WhatsApp-led borrower nurture.

Templates approved

4/6

2 pending Meta review

Avg read rate

79.3%

↑ 3.2 pts · pilot estimate

Avg reply rate

25.3%

↑ 1.8 pts · pilot estimate

Opt-out rate

1.0%

Within compliance threshold

Template library

Meta-approved WhatsApp Business templates

Template	Purpose	Lang	Status	Sent	Read	Reply	Opt-out
`loan_interest_welcome`	Welcome loan-interest lead	Hinglish	Approved	42,180	88%	34%	0.6%
`eligibility_nudge_1`	Remind to complete eligibility check	Hindi	Approved	35,920	81%	27%	0.9%
`doc_upload_reminder`	KYC document upload reminder	English	Approved	28,410	76%	22%	1.1%
`wedding_season_offer`	Seasonal wedding-loan offer	Hinglish	Pending	—	—	—	—
`emi_card_reactivation`	Reactivate dormant EMI card users	Marathi	Approved	19,340	72%	18%	1.4%
`education_fee_series`	Education financing awareness	Tamil	Pending	—	—	—	—

Sample Hinglish nurture chat

Namaste Rohan! Aapne Fibe par home renovation loan ke liye interest dikhaya tha. Eligibility check karna hai? 2 min lagenge.Read

Haan check karna hai

Bas 3 details chahiye: city, monthly income, aur loan amount. Type kar dijiye ya call schedule karein?Read

Pune, 42000, 3.5 lakh

Great! Aap eligible lag rahe hain. Yeh raha application link: fibe.in/apply/xyz123Read

Sample only — simulated conversation for illustration.

Automated multi-step flow from lead to handoff

1
Website loan-interest form submitted
Trigger: lead captures purpose + amount on fibe.in
2
WhatsApp welcome message (Hinglish)
Sent within 5 minutes, includes eligibility check CTA
3
DeployOne voice call attempt
If no WhatsApp reply in 2 hours, Fibe Qualify voice agent calls
4
Eligibility nudge (D+1)
If still incomplete, reminder with doc checklist
5
Sales handoff or drop-off tag
Qualified leads routed to telesales; others tagged for winback

loan_interest_welcome · last 30 days · pilot estimate

Explicit opt-in captured

100%

At loan-interest form submission

STOP keyword honored

<1 min

Auto-suppression on opt-out

DND/TRAI adherence

Compliant

Consent-gated business messaging only