Pipeline · Enrichment
Lead enrichment
Blend bureau, employer, transaction and device signals to sharpen eligibility before voice qualification.
Avg enrichment cost
₹20.60
per lead · pilot estimate
Blended match rate
92%
↑ 5 pts · pilot estimate
Fields fully covered
2 / 7
Name, mobile
Consent capture rate
98.4%
↑ 1.1 pts · pilot estimate
Bureau band lookup
CIBIL/Experian score band + active loan count
₹4.20 / lead
Coverage96%
Match rate91%
Employer verification
Payroll/PF signal to confirm employer type
₹6.00 / lead
Coverage78%
Match rate84%
UPI & bank-statement signals
Salary credit pattern, avg balance, obligations
₹9.50 / lead
Coverage62%
Match rate88%
Device & geo
Device fingerprint, city tier, fraud flags
₹0.80 / lead
Coverage99%
Match rate97%
Prior Fibe relationship
Existing EMI card / loan / Axis card holder
₹0.10 / lead
Coverage41%
Match rate100%
Data quality lift
Field coverage before vs after enrichment run
Consent & data-use compliance
DPDP-aligned handling of borrower data
- Explicit consent before bureau pullEnforced
- Purpose limitation on UPI signalsEnforced
- PII masking in agent transcriptsEnforced
- Data retention beyond 180 daysReview pending
- Third-party enrichment vendor auditScheduled Q2
Enrichment queue
Run enrichment jobs against pending leads
| Job | Lead | Source | Status | Action |
|---|---|---|---|---|
| Q-101 | Rohit Sharma | Bureau band lookup | Queued | |
| Q-102 | Ananya Iyer | Employer verification | Queued | |
| Q-103 | Vikram Nair | UPI & bank-statement signals | Complete | |
| Q-104 | Karthik Reddy | Device & geo | Complete | |
| Q-105 | Sneha Kulkarni | Bureau band lookup | Failed |
Field coverage
Data completeness across the active lead base
| Field | Coverage | Quality |
|---|---|---|
| Full name | 100% | High |
| Mobile number | 100% | High |
| Bureau band | 91% | High |
| Salary band | 84% | Medium |
| Employer type | 78% | Medium |
| Bank balance signal | 62% | Medium |
| Existing Fibe relationship | 41% | Low |