Insight engine
Signals worth acting on.
Borrower demand, sales-call objections and reputation themes ranked by confidence and impact, each with evidence, an owner and a recommended next step.
Active insights
8
Across 5 themes
Accepted
3
Awaiting build
Shipped
1
Actioned this quarter
Avg. confidence
78%
Evidence-weighted
Impact vs. effort
Bubble size = confidence · prioritise top-left quadrant
Theme frequency
Number of distinct signals observed per theme, pilot dataset
Ranked insights
Click a row to open evidence · click status to cycle new → accepted → shipped
| Insight | Theme | Confidence | Impact | Status |
|---|---|---|---|---|
| Wedding-season loan intent spikes Oct–Feb across North India | Seasonality | 82% | High | |
| Admissions-season (Apr–Jul) drives short-tenure education loan demand | Seasonality | 75% | Medium | |
| Total-cost confusion is the top objection in sales calls | Objections | 79% | High | |
| Eligibility uncertainty causes silent drop-off before OTP step | Objections | 71% | Medium | |
| Fee and pricing transparency is the leading negative review theme | Trust gap | 85% | High | |
| Disbursal-speed praise is Fibe's strongest organic advocacy driver | App reviews | 88% | Medium | |
| Partner / co-lending channel shows lowest CAC but slower qualified-lead rate | Channel efficiency | 68% | Medium | |
| Search intent for 'instant loan' is commoditised; branded search converts better | Channel efficiency | 73% | Medium |
Insight detail
Seasonality
Wedding-season loan intent spikes Oct–Feb across North India
Evidence
Search and app-open patterns for 'wedding loan' and 'jewellery finance' rise sharply between Dussehra and Valentine's window; call-centre transcripts show a parallel rise in 'shaadi kharcha' mentions.
Recommended action
Launch a wedding-finance product spotlight with flexible EMI calculator by early October.
Owner
Lifecycle marketing
Linked sources