Pipeline · Funnel
Impression to disbursal funnel
Track conversion and velocity across every stage of Fibe's borrower acquisition funnel, powered by DeployOne voice qualification.
Impression → Disbursal
0.49%
↑ 0.06 pts · pilot estimate
Lead → Voice qualified
44.6%
↑ 3.2 pts · pilot estimate
Application → Sanction
62.2%
↑ 4.8 pts · pilot estimate
Avg funnel time
7.3 days
↓ 0.8 days · pilot estimate
Stage-by-stage funnel
Counts and conversion across the last 30-day pilot cohort
Stage counts
Absolute volumes at each stage
| Stage | Count | Conv. % |
|---|---|---|
| Impression | 4,82,000 | 100% |
| Click | 96,400 | 20.0% |
| App install | 41,200 | 42.7% |
| Lead | 18,900 | 45.9% |
| Voice qualified | 8,420 | 44.6% |
| Application | 4,680 | 55.6% |
| Sanction | 2,910 | 62.2% |
| Disbursal | 2,340 | 80.4% |
Stage velocity
Average days spent between stages
| Transition | Avg. duration |
|---|---|
| Impression → Click | 0.2 days |
| Click → App install | 0.6 days |
| App install → Lead | 1.1 days |
| Lead → Voice qualified | 0.4 days |
| Voice qualified → Application | 1.8 days |
| Application → Sanction | 2.3 days |
| Sanction → Disbursal | 0.9 days |
Cohort conversion by source
Lead → Voice qualified conversion %, weekly
Drop-off diagnosis
AI-generated causes and fixes
Form abandonment on income/employer step
Fix · Prefill via device signals; cut fields from 9 to 5
Missed or unanswered first voice AI call
Fix · Shift first attempt to 7–9 PM window; add WhatsApp fallback
Bureau band below eligible threshold post-verification
Fix · Route sub-threshold leads to lower-ticket EMI card offer